1 source of streamed music in New Zealand, reaching 23 percent of listeners on a daily basis and a third of all Kiwis over a week. The streaming platform has now overtaken YouTube as the No. According to the study, just under 40 percent of New Zealanders were likely to be streaming music on a daily basis, with most of that growth being generated by the rise and rise of Spotify. The study’s author Jeremy Todd described the changes in music consumption in New Zealand as a “revolution”.
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